You’ve created your online store, you already have the software, domain, hosting, logistics settled, you launch the store and… and nothing, no traffic. Why? Because you have not taken any steps to create a good marketing of your online store. How are customers supposed to buy in the e-shop if they do not know about its existence?
You’ve created your online store, you already have the software, domain, hosting, logistics settled, you launch the store and… and nothing, no traffic. Why? Because you have not taken any steps to create a good marketing of your online store. How are customers supposed to buy in the e-shop if they do not know about its existence?
It is important that all activities are conducted in the most professional manner possible. So that you can utilize top quality software such as: shopify php, opencart to shopify migration and shopify plus store.
Many young entrepreneurs think that once they launch an online store, they have the hardest part of the task behind them. And yet opening an online store is just the beginning. The difficulties start right at the moment of opening an online store. You have to really work hard to get any customers, let alone loyal ones. But it is not impossible and with clever marketing it is not even that expensive, but it is certainly laborious.
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Marketing is only part of the responsibility
Doing an online store, as a complement to stationary sales, is not so rare today. However, often such a distribution option is treated as an add-on, which the store deals with after hours, not really caring about its promotion. At the same time, it does not generate costs that could not be dealt with calmly, so you can count on it to be successful (and if not, nothing lost). However, for someone who is going to make a living out of this type of e-business, knowing the laws governing internet marketing and implementing them through appropriately chosen promotion channels may decide on the profitability of the business. Apart from that, the following factors are essential here: attractive prices, work on brand recognition, effective encouraging customers to return for subsequent purchases, as soon as possible developing knowledge and accurate assessment of the market and its trends, the already mentioned service and of course building experience and quick learning from mistakes, supported by precise profit and loss calculations.
Online store and social media marketing
Many people still underestimate the power that social networking has. Facebook right now can be an important part of any business’s marketing. We create a fanpage for our online store and gain fans who can also become potential customers. Thanks to Facebook you can do marketing miracles, however, you need to spend some time delving into its secrets and tricks. But the effect is not measurable.
Similar functions can be performed by other social networking sites. An online store can also build an image and sell on Instagram or Pinterest.
And then there are microblogs, i.e. the biggest of them – Twitter. Their function is more informative than descriptive. However, they are perfect for information flow, for example, we quickly inform our customers about discounts, sales, promotions and contests.
Online store and SEO
In order to gain customers, you need to take care of your store’s positioning, i.e. placing it on high positions in search engines. Positioning is a very important part of marketing, without which you can’t move. When you want to increase traffic to your website, you need to invest in SEO. If you are not familiar with it, you can hire a specialist, but by no means skip this step.
